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Notable Numbers '23-24
Welcome To The Georgia Swarm!
Welcome To The Georgia Swarm
About the Swarm
Family Owned
Notable Numbers
ESPN+
ESPN+
Peachtree Sports Network
Lyle Thompson
League Overview
League Demographic
Swarm Demographic
Explosive Growth
Digital Presence
The Company We Keep
Continue to Schedules
WELCOME TO FAST-PACED, FAMILY ORIENTED FUN.
WELCOME TO WORLD-CLASS PROFESSIONAL LACROSSE,
ONE OF THE FASTEST GROWING SPORTS IN NORTH AMERICA.
WELCOME TO AN EXPERIENCE LIKE NO OTHER.
WELCOME TO FAST-PACED, FAMILY ORIENTED FUN.
WELCOME TO WORLD-CLASS PROFESSIONAL LACROSSE,
ONE OF THE FASTEST
GROWING SPORTS IN NORTH AMERICA.
WELCOME TO A TRUE PARTNERSHIP
DRIVING GENUINE VALUE
THE 2023-24 NLL SEASON marks the Swarm’s eighth season in Georgia, having moved here from Minnesota in 2015 after 11 seasons in the Minnesota-St. Paul metro area. The Swarm play nine regular season home games at their home venue at Gas South Arena in Duluth, Georgia and compete in the National Lacrosse League, the third-highest attended pro indoor sport. The NLL is completing its 37th season in 2023-24 and continues to aggressively expand.
The Swarm are part of the 8-team East Division, competing with the Albany FireWolves, Buffalo Bandits, Halifax Thunderbirds, New York Riptide, Philadelphia Wings, Rochester Knighthawks, and Toronto Rock. The Swarm have made the NLL playoffs in 5 of their 7 seasons in Georgia, winning the NLL Championship in 2017.
S I N C E 2 0 1 9
A P R I L 2 9 th , 2 0 2 3
L I V E N A T I O N A L B R O A D C A S T
L I V E N A T I O N A L B R O A D C A S T
Alongside our four (4) ESPNU and ESPNEWS “Game of the Week” broadcasts that reached an audience all over the United States and Atlanta, the NLL's partnership with ESPN+ had all 18 Georgia Swarm home and away games broadcasted live, reaching millions of viewers across the country.
NLL
The NLL regular season averaged 33K P2+ viewers across ESPN linear networks which is up 76 percent vs last season. The NLL currently has 26M minutes of total viewing (up 45 percent) and 502K total unique viewers so far this season.
Swarm
The Swarm specifically has seen a 15 percent jump in Media Starts and a 31 percent increase in unique viewers this season!
We believe ESPN+ is a perfect partner for Swarm broadcasts, as they reach our two fastest-growing demographics: millennials and families.
Alongside our four (4) ESPNU and ESPNEWS “Game of the Week” broadcasts that reached an audience all over the United States and Atlanta, the NLL's partnership with ESPN+ had all 18 Georgia Swarm home and away games broadcasted live, reaching millions of viewers across the country.
We believe ESPN+ is a perfect partner for Swarm broadcasts, as they reach our two fastest-growing demographics: millennials and families.
https://www.georgiaswarm.com/news/sportsnetwork/
DULUTH, GA – September 25, 2023 – Peachtree TV, Atlanta’s CW, is launching a statewide sports channel called Peachtree Sports Network that will be in over 5.3 million homes in Georgia. The new channel will host live sports from across the state year-round, including Georgia Swarm home and away games throughout the 2023-24 season.
“Georgia has so many tremendous teams that simply need an audience, and so many sports fans that just need a station where they can watch live events. We’re very excited to be at the very beginning of what will be become a legacy sports tradition across our state,” stated Erik Schrader, WANF and WPCH Vice President and General Manager.
Andy Arlotta, Co-Owner and President of the Swarm emphasized the importance of partnering with a local broadcast giant deeply ingrained in Atlanta’s identity. “We are excited about the opportunity to partner with Peachtree TV once again. This partnership not only benefits our organization, but also our corporate partners, stakeholders, the National Lacrosse League, and most importantly, our growing fanbase in metro Atlanta,” Arlotta stated.
THE NLL is a multi-country league, having teams across the United States and Canada. The NLL consists of 15 teams, expanding in each of the last 3 seasons:
–Albany FireWolves (USA)
–Buffalo Bandits (USA)
–Calgary Roughnecks (CAN)
–Colorado Mammoth (USA)
–Georgia Swarm (USA)
–Halifax Thunderbirds (CAN)
–Las Vegas Desert Dogs (USA)
–New York Riptide (USA)
–Panther City LC (Ft. Worth - USA)
–Philadelphia Wings (USA)
–Rochester Knighthawks (USA)
–San Diego Seals (USA)
–Saskatchewan Rush (CAN)
–Toronto Rock (CAN)
–Vancouver Warriors (CAN)
*Statistics provided by Vision Insights
Lacrosse is the fastest-growing participatory sport in the country for both boys and girls, according to numerous studies in 2021.
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Back to About the Swarm
Media
2023-24 Schedule
2022-23 Schedule
Continue to Season Ticket Memberships
Back to Schedules
Welcome To The Georgia Swarm
Become a Member!
Season Memberships
Member Benefits
Premium Seating Options
Goal Zone Club Seats
Goal Zone Loge
Suites
Continue to LT4 Flex Packs
WELCOME TO FAST-PACED, FAMILY ORIENTED FUN.
WELCOME TO WORLD-CLASS PROFESSIONAL LACROSSE,
ONE OF THE FASTEST GROWING SPORTS IN NORTH AMERICA.
WELCOME TO AN EXPERIENCE LIKE NO OTHER.
A GEORGIA SWARM SEASON TICKET MEMBERSHIP LIFTS THE CURTAIN ON THE BEST PRO SPORTS EXPERIENCE IN METRO ATLANTA!
CONVENIENCE: WE PLAY AT THE 10,500-SEAT GAS SOUTH ARENA IN DULUTH, GA AND WE HAVE TICKET PACKAGES TO FIT YOUR SCHEDULE, GUARANTEED!
BENEFITS: ENJOY UNIQUE AND EXCLUSIVE FAN EXPERIENCES, DISCOUNTS ON CONCESSIONS, MERCH, AND PARKING, AND ENSURE THAT "NO TICKET GOES TO WASTE"!
ACTION & ENERGY: THAT'S THE HALLMARK OF PROFESSIONAL INDOOR LACROSSE, AS THE MUSIC NEVER STOPS, FANS DANCE AFTER EVERY SWARM GOAL, AND THE CLOCK RARELY STOPS!
LYLE THOMPSON: WE'D BE REMISS IF WE DIDN'T MENTION THE BEST OVERALL PRO LACROSSE PLAYER ON THE PLANET PLAYS FOR YOUR GEORGIA SWARM!
Choose from a variety of sections within the Gas South Arena seating bowl at prices you just can't beat! Season memberships include all nine (9) home games, and a potential first playoff game.
For those times when you need a little more room, our suites make for the perfect occasion. With seating capacity ranging from 16 to 30 people, our Suites are the ideal luxurious experience.
VIP floor seating, private food & beverage; our Goal Zone Club has it all. Enjoy all the fast-paced action from this premium seating area behind the goal!
Our loges sit on our Goal Zone Club stage and come fitted with upgraded furniture seating, high-top tables and bar stools, and convenient access to a bar and buffet!
Get up-close and personal with the action on the field in our Goal Zone Club seating section! With an exclusive section entrance, private restrooms, and a mini-bar just steps away, the Goal Zone Club is the perfect place to experience a Swarm win!
Become a Goal Zone Club member for just $550 per seat, and enjoy all accompanying member benefits! Season memberships include all nine (9) home games, and a potential first playoff game.
New to the 2023-24 season, the Swarm is kicking off our newest and most exclusive feature yet... the Goal Zone Loge! With unmatched viewing, VIP treatment, and convenient food and beverage access, the Goal Zone Loge is the perfect way to enjoy a professional indoor lacrosse game in luxury and style.
The GZ Loge, located on the stage in the Goal Zone Club, comes fitted with upgraded furniture seating, high-top tables and bar stools, and convenient access to a bar and buffet!
Goal Zone Loge pricing:
Enjoy the fast-paced action from your very own luxury suite!
Get an awesome top-down view from one of our club level 16-Person Suites, or really feel like your entrenched in the crowd from one of our concourse level 30-Person Suites.
Full-Season (10 games) Pricing:
30-Person Suite - $16,000
16-Person Suite - $9,520
Food & Beverage add-ons available on a per-game basis!
4-Game Package Includes:
Feel the excitement and view the fast-paced action from lower bowl seating! Groups of 10 or more can sit together in a block of seats in the lower level and at affordable prices.
Have a group of 50 or more? Ask about our group fan experiences!
Back to Group Tickets
Fan Experiences
Participate!
Meet-n-Greet
Halftime Scrimmage
Team Tunnel
Turf Time
National Anthem Buddies
Pro Lacrosse Clinics
Continue to Performance Opportunities
* Ticket minimums include tickets for participants, coaches, family, friends, etc. Total amount of group tickets must meet expected minimum in order to participate in experience.
Showcase your program and play in front of our fans with a 7-minute scrimmage on the Swarm's home turf during halftime!
150 ticket commitment
Get your team out on our turf for an hour of fun before the Swarm Pro's take the field that same night! What you do is up to you!
75 ticket commitment
Welcome Stinger and the Swarm players onto the field by lining our pre-game "Team Tunnel" and feel the up-close adrenaline of the announcement of our starting line-up!
75 ticket commitment
Get a change to meet and interact with some of the best lacrosse players on the planet. Take pictures, ask questions, and hangout with the guys. They're just as excited as you are!
50 ticket commitment
Showcase your program and play in front of our fans with a 7-minute scrimmage on the Swarm's home turf during halftime!
Book a clinic with Professional Swarm Players today! Just purchase 150 total tickets to any Swarm home game for your group/team and receive a clinic hosted by Swarm players the day after our game! A great package deal to attend a game to watch the guys live in action, and get exclusive and personalized coaching from them the next morning!
Back to Fan Experiences
Performance Opportunities
Showcase Your Talent!
National Anthem Performance
Pre-Game Primetime Performance
Halftime Performance
1st Quarter Break Performance
Band Performance
Continue to Hospitality Packages
* All performances take place on the center of our turf unless otherwise coordinated.*
The only cost to participate is purchasing discounted group tickets up to an established minimum based on your intended performance. This includes tickets for participants, coaches, family, friends, etc
Sing one of our nations famous songs in front of our 7500+ loyal Swarm fans!
Keep the crowd entertained during halftime with this 7-minute performance opportunity!
Directly before the starting lineup announcement, your group will have up to 4 minutes to set the tone for the night and get the crowd going before face-off!
The 90 seconds that separate the first and second quarter are all yours to stun the crowd at center stage!
Directly before the starting lineup announcement, your group will have up to 4 minutes to set the tone for the night and get the crowd going before face-off!
Keep the crowd entertained during halftime with this 7-minute performance opportunity!
The 90 seconds that separate the first and second quarter are all yours to stun the crowd at center stage!
Bands have the opportunity to perform outside Gas South Arena as fans are entering the building, march through the main concourse playing for all our fans to hear, and play during one of our other performance slots, too! A great 3-in-1 performance package deal for only a 100 ticket commitment.
Back to Performance Opportunities
Lit Lounge
Level One
Goal Zone Loge
30- Person Suites
Continue to Partnership Elements
Back to Hospitality Packages
Partnership Elements
Game Presenting Sponsorship
Assets Included
Goal Zone Club
Signage Opportunities
Branding
Employee Appreciation Night!
VIP Event Spaces
Yearbook Ads
Email & Web Advertising
Community Collateral
Packages
Continue to Community Initiatives
A GEORGIA SWARM GAMEDAY PRESENTING PARTNERSHIP affords our Swarm partners the opportunity to completely integrate with Swarm fans and the frenzied Swarm gameday experience. From the time fans arrive at the stadium until the moment they walk back to the parking lot, a Swarm gameday presenting partner will be top-of-mind for each fan in attendance and watching on live national television on the ESPN ecosystem of linear and streaming stations.
The Goal Zone Club is an exclusive, expansive VIP area directly behind one of the goals at Gas South Arena. Featuring unparalleled branding, all-you-can-eat options and other high-profile exposure, it’s the best opportunity in the building to make the Swarm’s home your own.
Assets Include:
With signage directly on our field of play, your turf logo will receive a minimum of 17 minutes of TV exposure on ESPN+ and dominate both the in-game and broadcast viewing experience.
This high-profile inventory comes in pairs and exists along the outer ring of the field of play and delivers your message to the more than 45,000 fans in attendance over the course of the Swarm season, and those watching online or on TV.
Fans in attendance and watching on television see this exclusive piece of inventory throughout the game, providing a tremendous opportunity to cement your association with the Swarm.
A new element in 2022-23, shot clock signage is a great way to get your brand in front of the 45,000 Swarm fans in-arena and on our live national broadcast and global streaming platforms.
Team Bench Banners consist of the largest display areas on the field of play. Team Bench partners will have their brand in the middle of coach, player, and referee interaction, creating excellent exposure both in-arena and on television and streaming broadcasts.
A Penalty Box Title Sponsorship is an extremely visible piece of inventory that weaves in tightly with an organically-driven fan tradition: telling opposing team’s players to “Take A Seat!” after incurring a penalty.
This new banner barricade will receive a minimum of 17 minutes of television exposure per game broadcasted live and nationally on ESPN+. Your barricade banner messaging delivers the best of both worlds: reaching fans in-arena and those watching on television or online.
Ticket Offer for employees and families courtesy of your company!
Level One
With a capacity of 200 guests, the Level One space is the perfect in-arena venue to host a large group while also having a private entrance to your very own seating section to watch the game.
Lit Lounge
Located on the Club level, the Lit Lounge is a great space to host a buffet with your own private bar for groups with around 75 attendees. Just pull the curtains to the side and enjoy the game from an unmatched viewing space!
Goal Zone Loge
New to the 2023-24 season, you can enjoy the electric Swarm atmosphere from the best seats in the house! Get an exclusive "suite-like" experience while being up close to the action!
Concourse level 30-Person Suite
The perfect size suite to treat employees, clients, executives and their families for all Swarm home games! Unlike a lot of suites, you'll really feel part of the crowd!
We will be distributing yearbooks to fans at Fan Appreciation Night, and fans will be encouraged to bring their yearbooks back to games to continue their collection of highly sought-after player autographs! A perfect memento item!
There are opportunities to display quarter-page or half-page ads in this season's yearbook!
The Swarm and its unique demographic affords partners an opportunity to get their messaging in front of 75,000+ B2C contacts. Our email database is carefully cultivated, de-duped, and updated on a frequent basis, ensuring our targeted sends are relevant and timely.
A banner ad (with link back to your company website) on the site’s most popular section and in the footer of most pages of the site ensure your brand’s partnership with the Swarm is strongly established and well-represented.
Schedule Magnets:
The Georgia Swarm includes your company branding prominently on the annual schedule magnet, which will be distributed to fans at all community events leading up to the season and during ingress and egress gates for one home game during the season.
Autograph Cards:
A hallmark of the Georgia Swarm are the club’s fan accessibility to players and coaches. So it naturally follows that autograph sessions with the Georgia Swarm constitute a full-blown event, often with lines of hundreds of people waiting – cards in hand – to interface with players and coaches.
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Back to Partnership Elements
Swarm Box League
Stars of Honor
SwarmZone
"The Lawn"
Native Heritage Night
Community Heroes Night
School Spirit Night
Fan Appreciation Night
Ladies Night
Ladies Clinic
Continue to Fundraising
The Swarm Box League was created to provide and expand on an indoor box lacrosse league and association for all youth through adult lacrosse players looking to participate in an ever-growing form of our sport.
All players are invited to join the league, regardless of club or town affiliation. We want the most talented, positive-minded, high-character, and team-oriented players to participate in the Swarm Box League.
Last season, there were roughly 700 participants (300 of which were girls) in the local box league, and we aim to at least double that number in the coming years.
The Stars of Honor award was created to recognize students for their outstanding achievements both inside and outside the classroom, and to encourage students throughout the U.S. to strive for greatness and become leaders in our communities.
Dozens of metro Atlanta area schools participate in the Stars of Honor program with each school recognizing outstanding students. These students and their families were then invited to attend Swarm games on either March 12th or April 8th. When arriving at the game students were instructed to pick up their certificate, posed for a photo in front of the Lyle Thompson bobblehead, were recognized and encouraged to stand for ovation during the game, and enjoyed a professional indoor lacrosse game (with many of them attending for the very first time).
Last Season, we had 32 Georgia schools (over 23,000 students) represented at two Swarm home games via the Stars of Honor program in 2023, with 21 of these schools being Gwinnett County elementary schools. Of the 21 Gwinnett County elementary schools, 14 (66%) are Title I schools.
2,190 tickets were redeemed for the March 12th and April 8th games!
Next season, we aim to expand this program into Forsyth, Cobb, Dekalb, and Fulton county schools!
As the second most consistently visited page on our website, the SwarmZone is the perfect opportunity to broadcast your brand through a fun, fan-interactive platform sure to drive traffic and engagement to your offered products and services.
SwarmZone co-presented by Mitsubishi Electric
Coolest Seats in the House - Demo
Display Ad - Demo
"The Lawn" is a large grass tailgating space directly out front of Gas South Arena. As the newest central space for fan engagement, The Lawn will feature games for fans of all ages, tailgating tents, and many pre-game Swarm events throughout the season. "The Lawn" is another great opportunity to promote your products and establish the Home Depot brand at Gas South Arena.
Fans have to pass by The Lawn to enter our arena from the parking lot.
Co-Presenting sponsor of "The Lawn"
Warrior Dancers from the Eastern Band of Cherokee Indians (EBCI) demonstrated a tribal dance renowned in their community.
The Swarm has 10 Native players on our roster, so for this game specifically, we wore brand new jerseys that had our players' native names sewn on the back.
Fans were invited to arrive to the stadium early to listen to our ten native players and a Cherokee warrior share their native upbringings in this year's Educational Program
At Halftime of Native Heritage Night, we had a native storyteller teach the fans about the first game of stickball between the land animals and the winged animals - a fan favorite!
Fans lined up for our annual full-team postgame Meet-n-Greet to get autographs and pictures with every player on the Swarm, plus our mascot Stinger and our coaches!
Help us celebrate our local teachers, nurses, veterans, first responders, etc. during a night dedicated to recognizing the daily sacrifices made by our Community Heroes!
Assets Included:
Ticket Offer for local Community Heroes co-presented by your company
The Georgia Swarm showcased brand new jerseys that included local schools logos patched on the back. The participating schools were also encouraged to supply one of their own jerseys for the guys to wear for pregame warmups!
We opened doors early for the hundreds of students and their parents from schools all over Gwinnett, Forsyth, Cobb, and Fulton counties that were eager to come support the Swarm while seeing their school's jersey in action on their favorite player's backs.
This was our second most attended game of the 2022-23 season!
Assets Included:
Events on Fan Appreciation Night:
Assets Included:
Events on Ladies Night:
Invest in a creative way to reach a very important demographic by sponsoring an exclusive Ladies Lacrosse Clinic. As a Ladies Clinic partner, your brand will be included in all clinic promotional materials and (where applicable) you will have an opportunity to provide samples of your product or unique offers for your goods and services.
Made up primarily of females with children involved with the sport of lacrosse, Ladies Clinics provide participants the opportunity to learn directly from Swarm players and coaches, followed by a mixer with food and beverages.
Throughout pregame and the game itself, fans purchase these colorful numbered “Chuck-a-balls” at prominent locations throughout the concourse. At the conclusion of the game, fans can toss their ball onto the field and try to land it in the middle of a small hoop placed at midfield. Successful tosses are greeted with attractive prizes from the Swarm’s partners.
Chuck-a-ball partners receive high-visibility branding at point-of-sale, PA announcements throughout the game supporting their products and services, a PA announcement during the Chuck-a-ball event itself, and the aforementioned prizing opportunities for Swarm fans who win the Chuck-a-ball event each game.
JOSH ANDERSON
FAN SERVICES MANAGER
470.657.0506
JOHN URZUA
CORPORATE PARTNERSHIPS COORDINATOR
678.648.6293
GRIFFIN GONTERMAN
ACCOUNT EXECUTIVE
470.317.4814
CAROLINE DIEM
ACCOUNT EXECUTIVE
470.317.4881
TO DISCUSS POSSIBILITIES OF A
SWARM PARTNERSHIP FOR YOUR BUSINESS, PLEASE CONTACT:
JOHN URZUA
CORPORATE PARTNERSHIPS COORDINATOR
678.648.6293